Corporate Profile

Phoenix Medicare is one of the leading Manufacturer, Marketing Partner and Importers of advanced medical devices in the area of Cardiovascular, Spine, Surgical Instruments, Critical Care, Electro Surgery, Surgical Sutures, Surgical Staplers, Diagnostic Products..etc

Phoenix Medicare started its operation by the year 1991 and was incorporated as a Private Limited Company in 1998. Phoenix has spread its business all over India to increase its customer reach. Phoenix is a marketing partner for fortune 500 companies manufacturing life saving medical devices.

Phoenix's strategic tie-ups and alliances with market leaders lent further momentum to its growth and the company cultivated a reputation in the market for its benchmarking quality and deliverables.

We are proud to mention that Phoenix has zestful staff of 70 to take care of day to day activities in intense Competition. Our people are trained to deliver their best on the tasks they perform and recognized as knowledge and wisdomful workers, partners in the company’s progress.

Accounts & Finance

Accounts and Finance Department is manned by qualified accounting professionals who have thorough expertise and experience in number crunching and data analysis, from cash inflows and outflows to maintenance of payment to suppliers.

Use of latest technology practices like the best in class accounting software SAP is deployed for high quality book keeping.

Inventory & Logistics

The Inventory and Logistics Department comprises well trained staff who are well versed in on-time/same day delivery. They are thoroughly trained in inventory management and understand the value accruing from optimizing inventory holdings.

The logistics are integrated with SAP at all our branches, to draw in efficiencies.

Customer Care Management

We have dedicated back office support and Customer Care Executives rendering services round the clock to respond to any queries about any services/supplies with products like Pacemakers, Spinal Implants & Surgical staplers. These Customer Care Executives are trained in Customer Relationship Management and Best Practices so as to deliver customer delight – right up to the last customer in the last mile.

Marketing and Sales

Our In house Marketing and Product Management team is an integral part of our Sales Team who will coordinate on marketing strategies, conduct Product training, chalk out plans with our channel partners, Distributors and also implement the strategies to deliver optimal performance. We have conducted many National level Workshops and Participated in National and international Congress to develop and Promote different Brands The latest marketing practices and strategies are deployed by well trained and qualified professional Marketing Team, to boost the performance of the Sales Team from concept to completion.

Our sales team consults directly with physicians and hospitals to ensure our brands and products are well recognized and received. Our brand recognition is built on professional education, evidence based medicine and knowledge sharing.

Phoenix Medicare is committed to supporting a wide variety of clinical education programs for Surgeons, Nurses, Allied health personnel, Fellows, Residents and other members of the healthcare profession.

MD’S Message

At Phoenix, we always believe that profits are the by-product of our services. At the center of our business approach is customer delight and our bottom line, our profits are only the result of the customer delighted from our services.

So the only way to drive profits up is to continually enhance the experience for our customer, add value to their businesses and strengthen our relationship with them.

We are not just channel partners for some of the MNCs in India but an extended arm of their marketing function. We truly operate as per the guidance of our principals and add tremendous value to their operations in India

As an all India Marketing Partner for life-saving medical devices, Phoenix is on a different league and our standards are naturally different from others. We have a major role to play in the healthy evolution and growth of healthcare. The sum of our efforts is devoted to better the well being of people.

Hence we offer our products/services free of cost, if feasible or at a lesser cost, to those who cannot afford medical care. Corporate Social Responsibility (CSR) at Phoenix is not an after-thought or a fashionable label but an integral part of its business practice.

The best leader is one who is the best follower. At Phoenix we are totally beholden to democratic way of functioning. We believe hierarchies are meant for only organizing the tasks, no more, no less.

While we function like a corporate, we also have imbibed the best of cooperative culture, where the fruits of the organization are shared by each and everyone across all hierarchies.

History & Milestones


Established as a distributing house for cardiac disposables.


Tie-up with Daig for cardiac catheters. Acknowledged as Number One Distributor for medical record chart paper.


Subdistributor for AVE cardiac devices, market leaders in their region.Best Distributor Award for Medtronic Inc for entire South Asia.


Tie-up with St Jude, major player in pacemaker market, for south India.Forayed into drugs sector as Distributor for Integrillin.


Opened branches in Hyderabad and Kochi.


Tie-up with Covidien, Beckman Coulter and Edward Life Science.


Tie-up with AGA, USA.


Phoenix Medicare becomes a PAN India CompanyTie-up With Ulrich Medical (Germany) Spine implants for PAN India and Launched Spine Division.


Surgical Instruments Division Launched PAN India.All India Tie-Up with Star Way Medical for Cardi-O- Fix Heart Occluders.


Phoenix medicare launched new products on own brand and started operations in Mumbai, Pune, Delhi, & Gujarat

Our Infrastructure

Accounts & Finance
Accounts & Finance
Admin & HR Cubicle
Admin & HR Cubicle
Conference room
Conference room
Discussion Room
Discussion Room
Product and Marketing Cubicle
Product and Marketing Cubicle
Sales and Marketing
Sales and Marketing
Management cabins
Top Management cabins

Awards & Recognisation

1998 - Best Distributor Award for South Asia Market from Medtronic.
2004 - Outstanding Contribution from St Jude
2007 - Outstanding performance of the Year from Medtronic
2008 - Outstanding sales performance for the year from Medtronic
2009 - Excellent Sales Performance from Medtronic

Our Brands

Synix-25TM (Syringe Pump)

Infinx-25TM (Infusion Pump)

EVRONIXTM (Everolimus-Eluting Coronary Stent)

(Pre Dilatation Catheter)

(Post Dilatation Catheter)

Our Partners